The Estee Lauder Companies’ Breast Cancer Awareness Campaign

The Estee Lauder Companies' 2015 Breast Cancer Awareness Campaign was elevated the global breast cancer movement with a universal call-to-action that will serve to shift public focus from awareness to increased action, advancing us further towards eradicating breast cancer from our lives. Fund raised from the Campaign was designated to support global research, education and medical services. THE REGISTRY was fortunate to once again benefit from the campaign, receiving $500,000 in donation and was invited to join this year's Hong Kong Observation Wheel Lighting Ceremony to help raise public awareness for breast cancer.