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Home > Estee Lauder Breast Cancer Campaign

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2008 | 2009

Estēe Lauder Breast Cancer Awareness Campaign (30 September 2009)
The Peak, one of the prominent landmark in Hong Kong was illuminated in pink as The Estēe Lauder Companies launched their 2009 Breast Cancer Awareness Campaign in Café Deco. This is the 2nd year that Estēe Lauder Companies had joined forces with HK Hereditary Breast Cancer Family Registry to raise the importance of breast awareness and early detection. Whilst celebrities and models have lent their support to the initiative, seven Estēe Lauder Companies' highly visible brand had sold pink ribbon products during the month of October to raise funds for a research study of hereditary breast cancer. [Photo Gallery]