This year, The Estee Lauder Companies' Breast Cancer Awareness Campaign is creating urgency around the need to take action now through a simple but universal call: it’s #TimeToEndBreastCancer. As a long-term supporter, The Estee Lauder companies donated HK$600,000 to THE REGISTRY to support our research projects. THE REGISTRY Chairman Dr. Ava Kwong officiated the kick-off ceremony of their carnival which was held at Central Waterfront on 5 October 2018.